Project Details
I was given the task to create and art direct a brand including related imagery/labels/tags from the ground up for NVM Jiu Jitsu (Non Violence Movement). The purpose was to create a fashion led solution for all apparel with a strong focus on Martial arts and authentic Gi outfits.
I initially established the logo development and brand which then led on to various concepts (of which one is featured here) developing a style for the character print, repeat patterns and associated assets featured within this particular collection.
NVM (Non Violence Movement)
Branding / Fashion / Illustration / Print
