Working alongside Toffee Hammer Productions, I was given the task of creating a visual identity for an internal communications learning portal for Janssen (Johnson & Johnson).
Various different names were discussed at the briefing stage which included ‘Cap-up’ ‘On Capability’ ‘ASK’ ‘GROW’ and ‘UNLOCK’. The agreed approach was to create a learning led lifestyle brand utilising modern conceptual design elements.
The finalised concepts alongside some text content were then presented at an international show and the employees were given a chance to vote to see which route would be favorable. The ideas were also developed into visuals for the portal to be built at a later stage.
Branding / Art Direction / Digital / Illustration / Web & UI Design